About Us
At BADSI, our story is one of passion, innovation, and dedication to continuous improvement. BADSI was founded by Romanian engineer Paul Badea who started his European career in the early 80s with a groundbreaking project: the conversion of the Aro 10 into the iconic Dacia Duster for the UK market.
Our Services
of over 14 brands including Nissan, Farizon, NIO, IM, Omoda, Jaecoo, Zeekr, Xiaomi, YangWang, BYD, BMW, Opel, Peugeot Citroen, Hyundai and Geely: Through our 22 partner dealerships we provide a nation wide retail distribution network with unmatched value proposition for the end customer
Learn MoreOf high volume vehicles: with over 6000 units traded in more than 12 european countries, this part of our business ensures our capacity to provide industry leading pricing and expertise
Learn MoreStrategic advisory for automotive groups seeking to navigate, penetrate, and scale in the Romanian market through data driven decision-making, operational clarity, and local expertise.
Learn MoreWith over 30 years of automotive retail expertise and one of the most powerful marketing funnels in the region, our dedicated sales team delivers highly qualified, conversion-ready leads directly to branded dealerships. This approach drives an average 34% increase in sales team efficiency—accelerating growth without increasing fixed costs.
Learn MoreThrough Carzen - our proprietary platform -we connect individual sellers to professional dealerships ensuring fair value to both parties involved by auctioning the best price for the seller and taking care of the whole evaluation and logistics process for the buyer
Learn MoreWhether it's new or young used cars, we specialise in bespoke ordering, handling everything from sourcing to final registration, ensuring a seamless experience for our clients.
Our expertise extends to trading heritage vehicles. Partnering with Europe's top professionals, we ensure perpetuity of automotive legacies with meticulous care and attention to detail.
Learn MoreWe offer the widest range possible of aftersales solutions through our partnerships with providers that range from Neortic- Romania’s fastest growing branded service provider to ev-service.ro- Romania’s first dedicated EV workshop and everything in between.
Our aftermarket warranty partners deliver comprehensive European coverage, giving customers lasting confidence beyond the showroom.
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At BADSI, we pride ourselves on being a family business, combining the flexibility of a small enterprise with the professionalism of a seasoned integrator.
Our dedication to continuous improvement, coupled with a passion for innovation and sustainability, drives us to deliver a level of service that compels our clients to return and recommend us.
Strategic pillars
Low Cost Agility
by keeping a sharp eye not only on the bottom line but also on every efficiency metric along the way we ensure fair value to all stakeholders
Digital First
digital is not a tool for us, it is the core of our operations.By continuously adapting to new technologies we make sure we keep our infrastructure agile and relevant to our business goals
True Partnership
we invest in creating long-lasting, fair business relationships with everybody from our employees to our partners and final customers
Ready to experience automotive excellence with BADSI? Get in touch with us today to begin your journey.
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